This Week's Newsletter
 
  • Tradeshow Calendar Updates
    Check and see if a product wholesale tradeshow
    is headed to your area!

  • Insider Tips
    Tips, tricks and features to help you get the most
    out of our Directory of Certified Wholesalers.

  • Directory Sneak-Peek
    New Products Added! Browse thru a sample of
    the wholesale products from the Suppliers we
    added this week.



About Us
At Worldwide Brands, our passion is making sure Online Sellers have access to the same top quality (actual Supply Chain) Wholesalers that professional Retail Stores use. Watch our Video above.
This Week's Newsletter
 
  • Tradeshow Calendar Updates
    Check and see if a product wholesale tradeshow is headed to your area!

  • Insider Tips
    Tips, tricks and features to help you get the most out of our Directory of Certified Wholesalers.

  • Directory Sneak-Peek
    New Products Added! Browse thru a sample of the wholesale products from the Suppliers we added this week.



About Us
At Worldwide Brands, our passion is making sure Online Sellers have access to the same top quality (actual Supply Chain) Wholesalers that professional Retail Stores use. Watch our Video above.
 
 




On The Road Again...
Wholesale Tradeshow Calendar

Wholesale Product Tradeshows are a great place to see the latest products and even get an insight into upcoming trends. Even though some tradeshows can be expensive to attend (and require retailer registration info) you'll be able to see lots of legit Suppliers. Many of the Suppliers we list in our Directory of Certified Wholesalers have come from Tradeshow leads so you might even run into our Research Staff!



On The Road Again...
Wholesale Tradeshow Calendar

Wholesale Product Tradeshows are a great place to see the latest products and even get an insight into upcoming trends. Even though some tradeshows can be expensive to attend (and require retailer registration info) you'll be able to see lots of legit Suppliers. Many of the Suppliers we list in our Directory of Certified Wholesalers have come from Tradeshow leads so you might even run into our Research Staff!



DATE DESCRIPTION LOCATION
Sept 1-3, 2020 National Hardware Show Las Vegas, NV
Sept 3-6, 2020 JOGS Gem & Jewelry Show Tucson, AZ
Sept 10-12, 2020 Surf Expo Orlando, FL
Sept 13-15, 2020 National Candy, Gift & Gormet Show Lancaster, PA
Sept 22-24, 2020 Children's Club New York, NY
Sept 22-24, 2020 Coterie, Fame, Moda, Sole Commerce New York, NY
Sept 22-24, 2020 Project New York New York, NY
Sept 30-Oct 2, 2020 MAGIC Las Vegas, NV



Don't have time for Tradeshows?

As a Member of Worldwide Brands you don't have to go to Tradeshows to find genuine suppliers. We visit Tradeshows, Warehouses and more to find the best Suppliers for YOU. All you have to do is login and you can instantly search 100% genuine Suppliers from the comfort of your home. (Not a Worldwide Brands Member? Click Here to Join)



Don't have time for Tradeshows?

As a Member of Worldwide Brands you don't have to go to Tradeshows to find genuine suppliers. We visit Tradeshows, Warehouses and more to find the best Suppliers for YOU. All you have to do is login and you can instantly search 100% genuine Suppliers from the comfort of your home. (Not a Worldwide Brands Member? Click Here to Join)
 
 
This Week's Insider Tip
Brand Archetypes Part 2 - Innocent & Regular Folks
By Tisha Hedges, Director of Operations of Worldwide Brands


As talked about in the previous newsletter, having a distinct identity is essential to online success. It raises your visibility and allows you to connect with your customers on a more personal emotional level. So discovering what your brand archetypes are, is central to positioning your company and products in a unique way. There are 12 of them, so in those article, we will discuss two of the 12; The Innocent and the Regular Guy/Gal.

The Innocent: 
This archetype represents the dreamer, young people and simplicity. Their ultimate goal is striving to be free and happy & their biggest fear is to do wrong and reap punishment as a result. Think of Audrey Hepburn in pretty much all of her films or even Johnny Depp as Edward Scissorhands. At their best, they are honest & truly enthusiastic and at their worst they can be boring, irritating and naive.

The Innocent customer prefers marketing that is straight-talking with no gimmicks and they are naturally drawn to optimistic fun brands.

Innocent brands promise simplicity and innocent focused companies promote themselves as pure, simple and trustworthy. Imagery to express this archetype is natural and not overly fussy. Think of wholesome imagery and straightforward language. Something that brings a warm smile to your face.

Some brands that represent this to the fullest? I'm sure you can think of several, but ones that come to my mind immediately are McDonald's and Coca-Cola.

Did you see McDonald's Super Bowl ad a few years ago? It was all about "Pay With Lovin" Where McDonald's employees would randomly select customers and instead of paying for their meal with money, they would urge them to call their mom or child and tell them that they love them or randomly dance with joy or even just give a big hug. Brings a smile to your face doesn't it? :)

One of Coca-Cola's ads was is to #MakeItHappy, where the ad is about all the hate on the internet today and how you can make a difference by "Make it Happy" instead. The tech spills his Coca-Cola on servers and the Coca-Cola changes messages to inspire love and acceptance.

So is your brand about love, innocence, geared towards younger audiences or wholesome? If so, keep these major brands in mind when creating your sales copy or when writing newsletters, blog posts, social marketing or creating advertising for your business.

The Regular Guy or Gal:
Down to earth, wants to connect with others and to belong are the traits of this archetype. Their biggest fear is to stand out and to separate themselves. Think of the everyman.. good representations are Homer Simpson and Bilbo Baggins from the Hobbit. At their best they are friendly, emphatic and very reliable, but at their worst they are weak, superficial and are easily swayed.

The Everyman customer prefers the familiar and emotionally invests in brands they trust. They want and need, quality and dependability.

Everyman brands promise belonging, and take pride in their down-to-earth beliefs. They project honesty and dependability and solid virtues. Imagery to express this archetype would be getting in tough situations that occur in everyday life and giving a sense of belonging by providing imagery that shows...hey, that happened to me or I want to do that or I want that too!

Some brands that represent this? For me, it would be Home Depot and eBay.

Home Depot's slogan used to be "Your can do it, We can help". Which appeals to the everyman, because it gives them a sense of belonging to something. Their slogan "More Saving, More Doing". Which is a more simplistic tagline. It's straight to the point and provides that everyman customer the sense that they can do it, and at a lower cost.

eBay has had many slogans over the years. Such as; "World's Online Marketplace", "Whatever it is, you can get it on eBay", "Buy it, Sell it, Love it" and "When it's on your mind, it's on eBay". The core of eBay is that anyone can be an online seller and they make it easy to do it. By opening themselves up for anyone to sell products from all over the world, it makes them a huge marketplace for buyers and sellers. This appeals to the everyman, because it gives them a community to belong to, and allows them to work on fulfilling what is everyone's dream, to make more money as a seller and as a buyer, being able to find pretty much anything they are looking for, and the chance to buy it from another everyman.

So is your brand down-to-earth, dependable and geared towards the guy or gal next door? If so, keep brands like these in mind.

 
 


Directory Sneak-Peek
Wholesale Products Added This Week!
We are always working hard to find our Members the BEST possible Wholesale Drop Shippers and Bulk Distributors. Here's a small sample of the latest Certified Wholesalers our Research Team added to our Directory of Certified Wholesalers this past week...

Home & Garden

Health & Beauty

Jewelry & Watches

Food & Drinks

Consumer Electronics

Consumer Electronics

Clothing, Shoes & Accessories

Health & Beauty

Health & Beauty

Business & Industrial

Clothing, Shoes & Accessories

Vehicles, Parts & Accessories

Collectibles

Health & Beauty

Consumer Electronics
(Note: This is only a small sample. Login to see ALL New Suppliers added this week.)
 
 


Helpful Ecommerce
Trusted Service Spotlight
We ONLY recommend Services we know and TRUST. In fact, some of the services we recommend we don't take any commissions. We do it because we know it's a services that can really help you. If you are looking for the help they are offering then you should check them out. They are places you can trust.
Real FREE Information!


This FREE 11-Part EBiz Insider Video Series will teach you more of the TRUTH about ECommerce that you've learned in all the time you've been trying. Created by 25-year ECommerce veteran Chris Malta, this is a no-holds-barred look at the REALITIES of this business.
Real Wholesalers!


Find the Real Wholesaler Suppliers you've been looking for! One-time price, Lifetime Access. No fees, no middlemen. New Suppliers added weekly. Worldwide Brands has been the Industry Standard in Online Wholesale Directories for over 20 years. Nothing else even comes close!




Real Wholesalers!


Find the Real Wholesaler Suppliers you've been looking for! One-time price, Lifetime Access. No fees, no middlemen. New Suppliers added weekly. Worldwide Brands has been the Industry Standard in Online Wholesale Directories for over 20 years. Nothing else even comes close!