This Week's Newsletter
 
  • Tradeshow Calendar Updates
    Check and see if a product wholesale tradeshow
    is headed to your area!

  • Insider Tips
    Tips, tricks and features to help you get the most
    out of our Directory of Certified Wholesalers.

  • Directory Sneak-Peek
    New Products Added! Browse thru a sample of
    the wholesale products from the Suppliers we
    added this week.



About Us
At Worldwide Brands, our passion is making sure Online Sellers have access to the same top quality (actual Supply Chain) Wholesalers that professional Retail Stores use. Watch our Video above.
This Week's Newsletter
 
  • Tradeshow Calendar Updates
    Check and see if a product wholesale tradeshow is headed to your area!

  • Insider Tips
    Tips, tricks and features to help you get the most out of our Directory of Certified Wholesalers.

  • Directory Sneak-Peek
    New Products Added! Browse thru a sample of the wholesale products from the Suppliers we added this week.



About Us
At Worldwide Brands, our passion is making sure Online Sellers have access to the same top quality (actual Supply Chain) Wholesalers that professional Retail Stores use. Watch our Video above.
 
 




On The Road Again...
Wholesale Tradeshow Calendar

Wholesale Product Tradeshows are a great place to see the latest products and even get an insight into upcoming trends. Even though some tradeshows can be expensive to attend (and require retailer registration info) you'll be able to see lots of legit Suppliers. Many of the Suppliers we list in our Directory of Certified Wholesalers have come from Tradeshow leads so you might even run into our Research Staff!



On The Road Again...
Wholesale Tradeshow Calendar

Wholesale Product Tradeshows are a great place to see the latest products and even get an insight into upcoming trends. Even though some tradeshows can be expensive to attend (and require retailer registration info) you'll be able to see lots of legit Suppliers. Many of the Suppliers we list in our Directory of Certified Wholesalers have come from Tradeshow leads so you might even run into our Research Staff!



DATE DESCRIPTION LOCATION
Jan 5-7, 2022 Surf Expo Orlando, FL
Jan 11-13, 2022 Halloween & Party Expo Las Vegas, NV
Jan 12-16, 2022 Atlanta Gift & Home Furnishings Market Atlanta, GA
Jan 13-16, 2022 Western & English Sales Market / WESA (equestrian) Dallas, TX
Jan 14-16, 2022 Nation's Best Sports Winter Specialty Market Denver, CO
Jan 18-21, 2022 SHOT Show Las Vegas, NV



Don't have time for Tradeshows?

As a Member of Worldwide Brands you don't have to go to Tradeshows to find genuine suppliers. We visit Tradeshows, Warehouses and more to find the best Suppliers for YOU. All you have to do is login and you can instantly search 100% genuine Suppliers from the comfort of your home. (Not a Worldwide Brands Member? Click Here to Join)



Don't have time for Tradeshows?

As a Member of Worldwide Brands you don't have to go to Tradeshows to find genuine suppliers. We visit Tradeshows, Warehouses and more to find the best Suppliers for YOU. All you have to do is login and you can instantly search 100% genuine Suppliers from the comfort of your home. (Not a Worldwide Brands Member? Click Here to Join)
 
 
This Week's Insider Tip
Automatic Product Feeds: Good or Bad?
By Chris Malta, Founder & CEO of Worldwide Brands


When you have a web site that sells products online, sometimes you come across Automatic Product Feeds from drop shippers and other wholesalers. This means that your supplier automatically loads your website with products, descriptions, prices, quantity available and so forth. These feeds are updated on a regular basis so that you don't have to manually add products, manage prices and descriptions, etc.

For people who are new to online business, this looks like the Holy Grail of ease in product management.

BUT, there are serious problems with Automatic Product Feeds that nobody seems to want to tell you. So I'll tell you, because I don't want you to have serious problems with your online business!

THE FIRST PROBLEM is that people tend to take the ENTIRE product feed and put it on their web site. That often means hundreds or even thousands of products on a singe site. It also means products on that site will be unrelated to each other. For example, a drop shipping / wholesale product feed might carry everything from sporting goods to jewelry to clocks to baby buggies.

That’s really bad. Why?

Because a web site that has more than one specific product line on it is next to impossible to get ranked in Google (the most important search engine) or any other search engine.

These days, search engines look for web sites that tell one story about one thing. If you're going to sell baby buggies, you need to sell ONLY baby buggies on your site. If you're going to sell sporting goods, pick ONE type of sporting goods product (baseball bats, for example) and sell only that. If you mix products that a search engine sees as unrelated to each other, you have far too wide a mix of keywords for a search engine to rank you well for any ONE set of keywords, and nobody will ever find your site. If nobody finds your site, no sales.

THE SECOND PROBLEM is that when you get a product feed, you get descriptions of the products along with the feed. That seems like a good thing, but for your SEO (Search Engine Optimization) it's actually a bad thing. Manufacturer and wholesalers' descriptions of products are almost always short and factual. For good SEO, and for good sales conversion, your product descriptions need to be personalized. They need to be very descriptive, contain the right SEO Keywords for that product and page, and give people a warm fuzzy feeling that matches the overall look and personality of your site.

When you simply take the descriptions directly from the wholesaler and don't re-write them to do all those things, you lose a very important part of your SEO, and a very important part of your sales conversion (turning visitors into buyers).

So let's say you use an automatic product feed, and you DO re-write your descriptions to be both more SEO friendly and conversion friendly.

In a few days, that product feed is going to UPDATE, and it's going to RESET all your product descriptions back to the original text. In other words, it'll wipe out all your changes and you'll have to do it all again. And then AGAIN in a few more days when the feed updates again...well, you get the picture.

For these reasons, there's simply no good reason to use any kind of an automated product feed. Not for a small business.

The big-box stores use them all the time, because the big-box stores do NOT need to personalize their product descriptions and don't need to rely on SEO. They rely on the power of their real-world BRANDS to bring in traffic.

As a small business owner, you can't spend millions on real-world advertising, so you need every advantage you can get in the search engines. That means that your product descriptions become a huge part of your marketing, and an auomated product feed will kill your SEO all day long.

REMEMBER: Most of the time, the things that SEEM the easiest in this business turn out to be the worst things you can do. And Automatic product feeds are a prime example of that.

 
 


Directory Sneak-Peek
Wholesale Products Added This Week!
We are always working hard to find our Members the BEST possible Wholesale Drop Shippers and Bulk Distributors. Here's a small sample of the latest Certified Wholesalers our Research Team added to our Directory of Certified Wholesalers this past week...

Clothing, Shoes & Accessories

Sporting Goods

Pet Supplies

Business & Industrial

Health & Beauty

Health & Beauty

Jewelry & Watches

Clothing, Shoes & Accessories

Pet Supplies

Business & Industrial

Business & Industrial

Home & Garden

Jewelry & Watches

Crafts & Supplies

Baby & Maternity
(Note: This is only a small sample. Login to see ALL New Suppliers added this week.)
 
 


Helpful Ecommerce
Trusted Service Spotlight
We ONLY recommend Services we know and TRUST. In fact, some of the services we recommend we don't take any commissions. We do it because we know it's a services that can really help you. If you are looking for the help they are offering then you should check them out. They are places you can trust.
Real FREE Information!


This FREE 11-Part EBiz Insider Video Series will teach you more of the TRUTH about ECommerce that you've learned in all the time you've been trying. Created by 25-year ECommerce veteran Chris Malta, this is a no-holds-barred look at the REALITIES of this business.
Real Wholesalers!


Find the Real Wholesaler Suppliers you've been looking for! One-time price, Lifetime Access. No fees, no middlemen. New Suppliers added weekly. Worldwide Brands has been the Industry Standard in Online Wholesale Directories for over 20 years. Nothing else even comes close!




Real Wholesalers!


Find the Real Wholesaler Suppliers you've been looking for! One-time price, Lifetime Access. No fees, no middlemen. New Suppliers added weekly. Worldwide Brands has been the Industry Standard in Online Wholesale Directories for over 20 years. Nothing else even comes close!