June 2007, Worldwide Brands presents at eBay Live - Content for you to use

FEATURED COMMENTARY

By Colette Marshall
Affiliate Manager

It's eBay Live time again! In this newsletter, we are going to give you some content from one of our presentations that we are going to be giving next week at eBay Live. This content is available to use on your site or in an email to your newsletter base. You will also find a variety of keywords within the content you may want to use for SEO or PPC.

Worldwide Brands is a Certified Solution Provider for eBay. We are a fully-staffed Product Sourcing Research company that has dedicated the past seven years to finding and qualifying genuine wholesale suppliers who are willing to work with home-based Internet Business Owners. Chris Malta, our CEO, is also the Contributing Editor for Product Sourcing for The eBay Radio Show, and he also hosts both The Entrepreneur Magazine eBiz Radio Show and The Entrepreneur Magazine Product Sourcing Show along with Robin Cowie, President of Worldwide Brands Inc.

Many of you may be asking, "What is Product Sourcing?" “Product Sourcing” is simply the act of finding and qualifying those rare genuine wholesale suppliers who are willing to work with small, home-based Internet Business Owners. There are 6 Common Methods of Sourcing Products:

1. Local Sourcing: The seller finds products from local sources such as Home, Garage Sales, Thrift Shops & Outlet Stores. Local Sourcing is not a renewable source for product. It's a time consuming process to find the garage sales, research the product, then there is no guarantee on the profit margin for that product.

2. Drop Ship: A product sourcing method where the supplier will send products one at a time directly to your customer from their warehouse. The seller does not have to maintain an inventory or handle shipping. The seller however does handle the collection of the money from the customer and pays the supplier for the product purchased. Drop Shipping is a renewable source of product. However, the profit margins are not very large. Normally, a wholesaler will charge a drop ship fee to cover the costs of the individual product handling and individual shipping costs.

3. Light Bulk: A product sourcing method where the seller purchases from a wholesaler in quantities less than $500. Such quantities are ideal for storing in a garage or a storage unit. The seller manages all interactions with the customer and the product from collecting the payment to handling the inventory to shipping to the customer. The profit margins are much better with bulk quantities because the wholesalers can offer quantity discounts.

4. General Wholesale/Large Volume: An extension of Light Bulk however the quantity of product is much higher. The larger the quantity purchased directly from the wholesale the higher discounts received by the seller. When a retailer buys in large volumes the supplier will add discounts and different wholesale pricing structures depending on how much money the retailer is willing to spend. This is normal with all suppliers. The more money the retailer spends on inventory results in more discounts. The more discounts on wholesale they get results in better profit margins. Competing in the market place for the best price becomes much easier.

5. Liquidation – A product sourcing method where a seller can source commercial surplus inventory and closeout products through wholesalers. Liquidation is not a constant renewable source but using liquidated products is a great way to upsell and cross sell to a seller's customer base. Using liquidated products as a loss leader is another great method for driving traffic to other auctions and stores. Through OneSource, sellers have the ability to search through the product database of well known and well respected liquidators.

6. Importing – Sourcing products from international countries. Importing can be done individually or through wholesalers that handle the importing procedures. Through OneSource, sellers have the ability to search through the product database of well known importers from China and more.

We provide an educational video on product sourcing that you can use with your affiliate id. If you are interested in adding this information in the form of video (higher conversion rates!) on your site, use the "Get Banner Tool" or the "Get Custom Text Link Code" to the right under Premium Commissions with the video banner to get the code with your affiliate id. Make sure to select the destination page as, "Free Product Sourcing Video Course"

Here are the presentations that we will be presenting at eBay Live. Let us know if you will be there. Our booth is Booth #751. This year we'll be giving away t-shirts and a booklet of 40 Hot Wholesalers. Be sure to stop by and visit us. We’re also going to be giving presentations on:

• Product Sourcing - Find Products Buyers Want
• Thursday, June 14, 3-4:30 PM
• Saturday, June 16, 9-10:30 AM

• Using Research to Uncover New Products That Buyers Want
• Friday , June 15, 11:30 -1 PM

• Advanced Product Sourcing
• Saturday, June 16, 3-4:30 PM

As always if there are any questions or concerns regarding OneSource or the affiliate program in general, Colleen and I are always available through email affiliateteam@worldwidebrands.com or phone 877 637 6774 x 8123 (Colette) or 8121 (Colleen)

Don't forget to check out the "Did You Know?" Section to the right for important program announcements.