selling on ebay - Use What You've Got - Capitalizing on EBay's Extensive Resources
by Chris Malta
Room for Improvement
Even if your eBay business is already doing well, you can affect a big difference in your bottom line with just a few small adjustments:
- • Use your eBay store to advance your brand.
A big part of branding is creating a recognizable image; so when you set up your store, you want it to make sure it reflects your off-eBay web site. Besides choosing your colors and adding your logo, you can put in your own HTML code to create a very branded store that effectively identifies your product and your business.
• Make the most of eBay’s free SEO tools.
EBay makes it easy for you to rank in the search engines. Their stores are already optimized – all you have to do is enter the keywords you want to rank for. By strategically employing those keywords in your descriptions, and your category and store listing titles, you can show up in Google keyword searches and market yourself to the entire online world. Posting eBay reviews, guides, and blogs also lets you create content-rich, optimized copy, which further drives your visibility in the search engines.
• Keep yourself in front of your customers.
It's important to remind your customers that you're there. That's why eBay gives you the ability to create newsletters, and to send out five thousand emails each month, at no extra cost. But many eBay sellers with sizable customer lists don't understand how powerful these customer retention tools are, and miss out on a prime marketing opportunity.
• Use the power of the discount.
Markdown Manager is a sales tool that allows you to mark items in your store from five to seventy-five percent off, for one to forty-five days.
Sellers have collectively reported that the sales icon has been a valuable vehicle for driving traffic and boosting sales.
• Get smart about your listing strategy.
The most common marketing tools on eBay are auctions and fixed price listings. Your store acts as your warehouse or web site; your auctions and fixed price listings are there to make it easy for people to find you. At ten cents a listing, you can carry items in your store for thirty days, and there’s no limit to the product quantity you can put under each listing. By using auctions primarily to drive traffic to your store, you can place more inventory for less and, in the long run, save money on eBay fees.