online marketing - Sometimes It Pays to Follow the Crowd - 3 Online Marketing Trends You Can Use
by Chris Malta
1. Blogging for Profit
One of the hottest trends on the Internet right now is blogging. What started as informal personal journaling has become a great way to boost your web site's traffic. Adding a blog to your web site gives it a personal face, thereby increasing the quality of your site and giving your customers a reason to come back. For example, if your E-Biz specializes in chocolates, you might blog your favorite recipe for chocolate fudge brownies, or sum up an article highlighting the health benefits of eating chocolate.
Blogging about topics related to the product or service you offer is also a way to get ahead in search engines' natural listings,for several reasons:
- • You're constantly adding fresh, relevant content, which is exactly what search engines are looking for.
• You’re constantly adding keywords in those blogs.
• Blogs are getting preference in search engine rankings right now. This is especially true of Google - even more so if you use Google's blogging service, Blogger.com.
Renowned Internet marketer Derek Gehl, of MarketingTips.com, shares how the increased demand for trackable results in paid advertising in the last few years is working to your advantage. When you run a pay-per-click advertising campaign, search engine companies actually give you the tools to monitor the visitors each keyword brings to your site. Gehl recommends running a keyword campaign to track which keywords bring in sales conversions, as opposed to those that only bring in traffic.
Recommends Gehl, "Start with anywhere from two hundred fifty to five hundred keywords and keyphrases targeted to your specific market.
That's considered a good test." Don't bid too much - you can still get a lot of words for ten and fifteen cents. From there, you can gauge what direction will be the most advantageous for you to take.
3. You've Got Mail - Running a Smart Email Campaign
If your business has conducted any email campaigns of late, you have probably been affected by the new changes in spamming laws. The recent crackdown on spammers has made it increasingly difficult for legitimate business' mailers to reach their customers' inboxes. But what most E-Biz owners don't know is that the big email service providers (Yahoo, Hotmail, AOL, etc.) have what are called "white lists." Gehl counsels, "Legitimate email marketers can go through a process with each of those web sites to get white listed. And once you're on that white list, your email automatically goes to that inbox."