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What is Drop Shipping?

Sell what Sells, NOT what's Cool

The Wholesale Misconception

Don't Get Taken by a Fake Suppli...

Wolves in Wholesale Suppliers' C...

Working Within the Process

Is Santa's Sleigh Big Enough for...

Beware of Drop Shipping 'Agents'...

Direct From The Factory?

4 Strategies for Seasonal Sellin...

3 Tools for Product Sourcing on ...

Tradeshows the Right Way - How t...

Tradeshow Sourcing - When the Sh...

Preparing for the Holiday Season...

What a Wholesale Supplier Expect...

Product Sourcing Using Trade Pub...

Tips for Finding and Getting Goo...

Storage Units Auctions - Buying ...

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How EBay PowerSellers Source Pro...

How to Build Your Online Consign...

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Product Sourcing Strategies - Ne...

6 Common Product Sourcing Questi...

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Beyond Borders - Sourcing Overse...

Heads or Tails? - How to Find Yo...

Five Holiday Trends - What Every...

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online retail - Preparing for the Holiday Season Now - Christmas in July

by Robin Cowie

Christmas comes a little early every year for the online retailer - June or July to be exact. If you're just starting to prepare now for this year's holiday selling season, you're none too early. Most people think the holiday buying craze starts the day after Thanksgiving, but the truth is it starts in September and tops out in November. So now is the time to get ready for the busiest selling season of the year.

Enhancing Your Product Line
Start thinking about your product sourcing. Your wholesalers should be sending you product sheets and catalog inserts with new products and prices. Because they make their money anticipating trends, they're a good place to see what's new in your market and find complementary products to accentuate your existing line.

Before you decide to add an item to your line-up, do your homework. Look at other stores and auctions to see what kind of demand is there. See how much competition you have in that market and if there's enough room for you to make a good profit. Suggests Chris Malta, CEO of product-sourcing leader WorldwideBrands.com, "This is a good time to test the waters with new products you might want to carry throughout the fall and holiday season."

Advance Planning: the Key to Happy Customers
Holiday shoppers' number one concern is that their gift purchases reach their loved ones by Christmas. Online sales drop drastically the week before Christmas because buyers are afraid their orders won't arrive on time.

That's why back orders are a seller's worst nightmare. And that's why you, the online retailer, need to take steps now to ensure that you're not running short this holiday season:

    • Order a few of your best-selling products and hold them in case your drop-shipper gets backed up. If your supplier can't deliver something to your customer, you'll have it on hand and be able to get it to them on time.

    • "Stay on top of your wholesalers at this time of year," advises Malta. Touch base with your suppliers every few weeks, or even more. Keep up-to-date on their stock levels for your best-selling items.

    • If all else fails and your drop-shipper drops the ball, find another online store that offers overnight shipping or second day air. Between retail pricing and shipping costs, you'll most likely take a loss - but you'll differentiate your business from other e-stores out there that get backed up and can't deliver.
Being ready for the holidays helps you to give your customers what they want and build your reputation through positive word-of-mouth. You'll gain loyal customers who'll bring you repeat business throughout the rest of the year.
 
Archive List

ARTICLE ARCHIVE LIST

 

What is Drop Shipping?

Sell what Sells, NOT what's Cool

The Wholesale Misconception

Don't Get Taken by a Fake Suppli...

Wolves in Wholesale Suppliers' C...

Working Within the Process

Is Santa's Sleigh Big Enough for...

Beware of Drop Shipping 'Agents'...

Direct From The Factory?

4 Strategies for Seasonal Sellin...

3 Tools for Product Sourcing on ...

Tradeshows the Right Way - How t...

Tradeshow Sourcing - When the Sh...

Preparing for the Holiday Season...

What a Wholesale Supplier Expect...

Product Sourcing Using Trade Pub...

Tips for Finding and Getting Goo...

Storage Units Auctions - Buying ...

Starting an Antiques and Collect...

How EBay PowerSellers Source Pro...

How to Build Your Online Consign...

Dangerous Mindsets - Changing th...

Sourcing Customer Returns - Buyi...

Product Sourcing Strategies - Ne...

6 Common Product Sourcing Questi...

Increasing Your Profits through ...

Importing Basics - What You Need...

Selecting and Changing Your Prod...

The Inside Scoop on Trade Shows ...

How to Make Product Liquidation ...

Shopping with Uncle Sam - A Brea...

One Man's Trash... Could Be Your...

Our Town - Sourcing Products Loc...

An Intro to Closeouts - A Produc...

How to Find Authentic Suppliers ...

Beyond Borders - Sourcing Overse...

Heads or Tails? - How to Find Yo...

Five Holiday Trends - What Every...

Seeing the Whole Picture - A Who...

Drop Shipping Pros and Cons - th...

Far From Home - 4 Keys to Succes...

Product Sourcing Strategies for ...

The Ins and Outs of Importing - ...

How to Choose Your Product Lineu...

The Fine Art of Product Sourcing...

Sourcing The Secondary Market - ...

Local Sourcing Techniques - Prod...

Global Sourcing - Importing for ...

A Foreign Affair - Preparing to ...

Choose Wisely - How to a Pick Pr...

Made in China - Importing Option...

The Color of Money - How Color T...

The Nuts and Bolts of Liquidatio...

How to Break Into Importing - An...

Trend or Fad? What to Ask Before...

What Your Country Can Do for You...

Opportunities Abroad - China Sou...

Trade Shows Year-Round - What Pe...

5 Product Trends for 2008 that E...

Successfully Negotiating with Yo...

5 Strategies for Safely Sourcing...

Informed Compliance for e-Tailer...

Locate Qualified Drop Shippers f...

What is Product Sourcing? The So...

Where Do I Find Products to Sell...

Tips for Finding and Working wit...

A Beginner's Guide to Buying Dir...