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pay per click advertising - Getting Googly - A Quick Introduction to Google Adwords

by Chris Malta

You're probably familiar with Google AdWords, even if you don't realize it. It's that list of sponsored links that runs down the right side of your computer screen whenever you Google a word. You'll often see paid links at the top in a little blue box as well.

So What is Google AdWords?
Google AdWords is simply an online advertising solution that companies who have a web presence can use to drive more traffic to their site. Here are the facts, at a glance:

    1. Google sells the space along the top and sides of their search engines to site owners interested in getting more exposure.

    2. Site owners bid on keywords that relate to their product or service.

    3. When users perform a search on Google using those keywords, the site owners' ads display as text-links in a column next to the organic results.
How Will Google Position My Ad?
One of the things that set Google AdWords apart from their competitors is the way they rank their sponsored ads. Most search engines let you bid on keywords, awarding the top spot to the highest bidder.

With AdWords, your per-click bid amount is only one factor. Google also takes into account the relevance of the text in your ad, and the number of times your ad is clicked on, and gives you a "quality score". If your quality score is high enough, you can actually bump off the guy above you who pays more per-click, but whose ad gets clicked on significantly less than yours.

Writing Effective Ads for Google
According to Frank Travisano, president of Linkateer.com, a leading search engine optimization company, "When you are writing an ad for Google, selecting the right keywords is critical." Since you are paying each time someone clicks on your ad, you don't want a lot of misguided shoppers visiting your site and running up your tab.

Target your market as specifically as you can.

In other words, if you have a pet food store that offers organic, all-natural pet food, advertising for "pet" or "pet food" isn't necessarily focusing on your target audience. Your target is consumers who are looking for all-natural, organic pet food. So your keywords need to reflect this. "That way," Travisano explains, "you're bringing shoppers into your store who are looking for exactly what you have to offer."

 
Archive List

ARTICLE ARCHIVE LIST

 

What's a Blog and Why Should I H...

5 Benefits of Using Feeds - How ...

Branding Your EBiz - Creating a ...

3 Things Search Engines Want to ...

What's Affiliate Marketing - For...

Email Marketing for Your Small B...

Craft Marketing - It's Still Mar...

Putting Your Business in the Lim...

Marketing with RSS Feeds - Creat...

Getting Googly - A Quick Introdu...

Good Clicks, Bad Clicks - Recogn...

Search Engine Marketing - Gainin...

10 Tips to Increase Your Search ...

Sometimes It Pays to Follow the ...

The New Face of Advertising - Dr...

Comparison Shopping - the Flip S...

More for Your Money - Pay-Per-Ca...

RSS in a Nutshell - What It Is a...

The Truth about Optimization - 6...

Sales Copy that Sells - When Wor...

The Power of Suggestion - Increa...

A Win-Win Situation - Why Affili...

Successful Affiliate Marketing -...

Sitting Pretty - How to Achieve ...

Call Me... How to Improve Custom...

A Meeting of the Minds - EBay's ...

Citizen Media - the Future of In...

Why Buy? - Writing Compelling Sa...

Untapped Marketing Resources - G...

Affiliate Criteria - 3 Things to...

Show Me the Money - Turning Your...

Something to Talk About - How to...

3 Tips for Running an Effective ...

Attracting Spiders to Your EComm...

Internet Marketing - Getting Bac...

Shaping Your Marketing Message -...

Simple SEO - How to Create Conte...

Affiliate 2.0 - How to Implement...

Show and Tell - Tapping Into the...

Increase your sales by being Sti...