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What is Drop Shipping?

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Wolves in Wholesale Suppliers' C...

Working Within the Process

Is Santa's Sleigh Big Enough for...

Beware of Drop Shipping 'Agents'...

Direct From The Factory?

4 Strategies for Seasonal Sellin...

3 Tools for Product Sourcing on ...

Tradeshows the Right Way - How t...

Tradeshow Sourcing - When the Sh...

Preparing for the Holiday Season...

What a Wholesale Supplier Expect...

Product Sourcing Using Trade Pub...

Tips for Finding and Getting Goo...

Storage Units Auctions - Buying ...

Starting an Antiques and Collect...

How EBay PowerSellers Source Pro...

How to Build Your Online Consign...

Dangerous Mindsets - Changing th...

Sourcing Customer Returns - Buyi...

Product Sourcing Strategies - Ne...

6 Common Product Sourcing Questi...

Increasing Your Profits through ...

Importing Basics - What You Need...

Selecting and Changing Your Prod...

The Inside Scoop on Trade Shows ...

How to Make Product Liquidation ...

Shopping with Uncle Sam - A Brea...

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Our Town - Sourcing Products Loc...

An Intro to Closeouts - A Produc...

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Beyond Borders - Sourcing Overse...

Heads or Tails? - How to Find Yo...

Five Holiday Trends - What Every...

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Local Sourcing Techniques - Prod...

Global Sourcing - Importing for ...

A Foreign Affair - Preparing to ...

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The Color of Money - How Color T...

The Nuts and Bolts of Liquidatio...

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buying trends - Five Holiday Trends - What Every E-Tailer Should Know

by Chris Malta

"It" Products — Giving Buyers What They Want
Whether this is your first holiday selling online or your tenth, you need to understand the current market in order to take advantage of the upcoming shopping abandon that most of your buyers will experience this time of year. Trend-watcher Lisa Suttora, of WhatDoISell.com, shares five specific sales trends that retailers should be conscious of entering this holiday season:
  • iPod accessories
    Just because you can't afford to sell iPods is no reason not to cash in on this far-reaching trend. According to Suttora, "The iPod has infiltrated every aspect of our society and spawned an entire cottage industry of related products." You can now sell iPod-compatible clothing, backpacks, and handbags, all with docking stations, as well as iPod mixing stations, protective cases known as "iGuys," or even iPod shower encasements. There are, literally, companies emerging every day that make these products, and they're selling like crazy.


  • "New Luxury" products
    America's middle market consumers are rapidly developing an affinity for higher-quality products, and these "new luxury" items range from bathroom fixtures to kitchen appliances and from clothing to tools. These aren't extremely high-priced products that only the affluent can afford, but they're not basic, no-frills products either. Buyers aren't looking to spend their money on bargain-basement products — they don't want the cheap set of sheets; they want the high thread count, Egyptian cotton set. Whatever line of products you carry, consider offering the higher-end models in that category.

  • Hot toys
    High-tech toys are big sellers this season — dancing dolls, talking robots, remote-controlled toys that go from land to air and back again. Entertainment-related toys, such as Gwen Stefani dolls and Cheetah Girls dolls, are huge this year. My FurReal Pony, a life-size pet that responds to petting and "feeding" is enormously popular (and also a good example of the kind of "New Luxury" item that middle-Americans are gravitating toward).


  • Status skills
    Everyone wants to be an expert on something, to be able to say "I did that" or "I made that." But rather than trying to figure it out on their own, there are now kits and guides to teach users almost any skill set they're looking to acquire. Would-be connoisseurs can get step-by-step instructions on whatever interest they choose to pursue, from wine-tasting to whiskey-making to building wooden clock gears.

    This trend lends itself well to holiday gifts — consider the market you cater to, and what sort of kit or How-To guide might be of interest to them.



  • Personalization/Customization
    People are buying products tailored to their own individual tastes. Everyone wants to be recognized for their skills, and seen for those things that make them special and unique. Whatever their area of expertise, be it golf or gourmet cooking, they want to buy products that reflect the things that set them apart.
The Christmas shopping season is well underway, and it's important that you pay attention to the emerging trends and accent your product lines accordingly. Says Suttora, "This is a huge season for E-Biz owners. If you haven't thought about incorporating some type of holiday seasonal merchandise into your product line, it's really something to consider — tapping into the seasonal market can be very lucrative."
 
Archive List

ARTICLE ARCHIVE LIST

 

What is Drop Shipping?

Sell what Sells, NOT what's Cool

The Wholesale Misconception

Don't Get Taken by a Fake Suppli...

Wolves in Wholesale Suppliers' C...

Working Within the Process

Is Santa's Sleigh Big Enough for...

Beware of Drop Shipping 'Agents'...

Direct From The Factory?

4 Strategies for Seasonal Sellin...

3 Tools for Product Sourcing on ...

Tradeshows the Right Way - How t...

Tradeshow Sourcing - When the Sh...

Preparing for the Holiday Season...

What a Wholesale Supplier Expect...

Product Sourcing Using Trade Pub...

Tips for Finding and Getting Goo...

Storage Units Auctions - Buying ...

Starting an Antiques and Collect...

How EBay PowerSellers Source Pro...

How to Build Your Online Consign...

Dangerous Mindsets - Changing th...

Sourcing Customer Returns - Buyi...

Product Sourcing Strategies - Ne...

6 Common Product Sourcing Questi...

Increasing Your Profits through ...

Importing Basics - What You Need...

Selecting and Changing Your Prod...

The Inside Scoop on Trade Shows ...

How to Make Product Liquidation ...

Shopping with Uncle Sam - A Brea...

One Man's Trash... Could Be Your...

Our Town - Sourcing Products Loc...

An Intro to Closeouts - A Produc...

How to Find Authentic Suppliers ...

Beyond Borders - Sourcing Overse...

Heads or Tails? - How to Find Yo...

Five Holiday Trends - What Every...

Seeing the Whole Picture - A Who...

Drop Shipping Pros and Cons - th...

Far From Home - 4 Keys to Succes...

Product Sourcing Strategies for ...

The Ins and Outs of Importing - ...

How to Choose Your Product Lineu...

The Fine Art of Product Sourcing...

Sourcing The Secondary Market - ...

Local Sourcing Techniques - Prod...

Global Sourcing - Importing for ...

A Foreign Affair - Preparing to ...

Choose Wisely - How to a Pick Pr...

Made in China - Importing Option...

The Color of Money - How Color T...

The Nuts and Bolts of Liquidatio...

How to Break Into Importing - An...

Trend or Fad? What to Ask Before...

What Your Country Can Do for You...

Opportunities Abroad - China Sou...

Trade Shows Year-Round - What Pe...

5 Product Trends for 2008 that E...

Successfully Negotiating with Yo...

5 Strategies for Safely Sourcing...

Informed Compliance for e-Tailer...

Locate Qualified Drop Shippers f...

What is Product Sourcing? The So...

Where Do I Find Products to Sell...

Tips for Finding and Working wit...

A Beginner's Guide to Buying Dir...