search engine rankings - Attracting Spiders to Your ECommerce Site - 3 Online Marketing Resources You Should Be Using
by Chris Malta
- • Blogging
Besides providing you with exposure to highly targeted traffic that you can drive directly to your web site, blogging also gives your site a boost in the search rankings. Search engines love new content and links, and that's exactly what blogs give them. Whether you create a blog, or just post helpful information and tips on blogs that appeal to your market demographic, you gain quality back links to your web site.
If you prefer to start slowly, try a site like BlogPulse.com or IceRocket.com. Type in keywords to find blogs related to your niche market, and post useful comments with a link back to your site. Or if you're ready to commit to managing your own blog, you can get started on Blogger.com, WordPress.com, or blogs.eBay.com.
• Social Networks
Social networking sites like Flickr, YouTube, and MySpace allow you to share information in a community environment. Flickr is a photo sharing site; MySpace covers all kinds of information; and YouTube is primarily for sharing videos. Each site represents a huge consumer base and presents you with the chance to reach a whole new audience of shoppers – a built-in listening and viewing audience.
These kind of social online communities enable viral marketing – users see something, comment on it, and send it on to their friends. For this reason, social networks should play very importantly into your overall marketing strategy.
Most social sites allow you to create a profile page which you can link to your business site, and that link potential helps drive your site's rankings. And because your profiles are stand-alone pages within each community, they can also be ranked by the engines, further increasing the value of the created back links.
• Press Releases and Article Distribution
Another way to strengthen your positioning is to write articles and press releases and submit them to a distribution service like PRWeb.com or NewsForce.com. Both sites have writing tools that show you where to insert relevant keywords to achieve the best SEO results.
The more content you can get out on the web, the more you'll attract those spiders. Often, you can send out a press release for under $100, that may get picked up by any number of relevant web sites and blogs. And most PR services offer statistical reports, so you can measure the results of your advertising dollars.