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affiliate marketing - A Win-Win Situation - Why Affiliate Marketing Works

by Chris Malta

Affiliate marketing can be a profitable venture for you, as a merchant or affiliate. It presents you with a great opportunity to increase revenue, and build valuable business relationships.

Affiliate Benefits and Resources
As an affiliate partner, you're capitalizing on traffic you already have. Every time someone clicks through your site and makes a purchase on your merchant's site, you earn a commission. Explains Anik Singal, CEO of AffiliateClassroom.com, "Your job is to deliver as much qualified traffic to your merchants as possible." That means pre-selling their products to customers, and preparing them to make that purchase when they click through to their site.

To become an affiliate, check out ClickBank.com or LifeTimeCommissions.com, or go to Amazon's homepage and click on the Join Associates link. You should keep several factors in mind when deciding which merchants to promote:

  • Is their affiliate program free to join? If it's not, move on.


  • What's their reputation like? Do a little research, and make sure you want to be associated with them.


  • Do they have a proven conversion rate? Don't waste time driving traffic to a site that doesn't sell.
Merchant Benefits and Resources
For a merchant, affiliate advertising is a low-risk, high-ROI promotional channel. Your affiliates are your online sales force, but you only pay when they actually make a sale. You also diversify your traffic, so if your AdWords aren't performing or your natural listings drop, you have another source to fall back on. Says Singal, "Why say 'No' to all this extra traffic when it's very little risk to you? You can launch an affiliate program for pennies on the dollar."

There are different ways to find and recruit affiliates:

  • Join an active network, such as CommissionJunction or LinkShare. Most networks alert their members when a new merchant joins their program, and encourage them to see if they'd be a good match.


  • Do keyword searches, based on your product line.

    Sort through the sites that come up, and focus on content sites, especially ones using blogs. Make sure they're reputable, and relevant to your target market. Personally contact them, and see if they're willing to work with you.

Why Not?
It's estimated that in the last year, $95 billion was transacted online as a direct result of affiliate marketing. And those affiliates earned over $6.5 billion in commissions.
Whether you're getting paid for sharing your traffic, or maximizing sales through your partners, affiliate marketing can help you grow your business and supplement your income.
 
Archive List

ARTICLE ARCHIVE LIST

 

What's a Blog and Why Should I H...

5 Benefits of Using Feeds - How ...

Branding Your EBiz - Creating a ...

3 Things Search Engines Want to ...

What's Affiliate Marketing - For...

Email Marketing for Your Small B...

Craft Marketing - It's Still Mar...

Putting Your Business in the Lim...

Marketing with RSS Feeds - Creat...

Getting Googly - A Quick Introdu...

Good Clicks, Bad Clicks - Recogn...

Search Engine Marketing - Gainin...

10 Tips to Increase Your Search ...

Sometimes It Pays to Follow the ...

The New Face of Advertising - Dr...

Comparison Shopping - the Flip S...

More for Your Money - Pay-Per-Ca...

RSS in a Nutshell - What It Is a...

The Truth about Optimization - 6...

Sales Copy that Sells - When Wor...

The Power of Suggestion - Increa...

A Win-Win Situation - Why Affili...

Successful Affiliate Marketing -...

Sitting Pretty - How to Achieve ...

Call Me... How to Improve Custom...

A Meeting of the Minds - EBay's ...

Citizen Media - the Future of In...

Why Buy? - Writing Compelling Sa...

Untapped Marketing Resources - G...

Affiliate Criteria - 3 Things to...

Show Me the Money - Turning Your...

Something to Talk About - How to...

3 Tips for Running an Effective ...

Attracting Spiders to Your EComm...

Internet Marketing - Getting Bac...

Shaping Your Marketing Message -...

Simple SEO - How to Create Conte...

Affiliate 2.0 - How to Implement...

Show and Tell - Tapping Into the...

Increase your sales by being Sti...