Day 5: A Focused Product Line

This is where most people stumble and fall when it comes to online business.

Too many people try to start an EBiz that's "everything to everybody". When you sell online, the success of your marketing depends on ranking well in the Search Engines. You can't do that without seriously focusing the product line you carry.

Internet 'Department Stores' DON'T WORK. Make sure that when you decide what to sell online, you decide on a very tightly grouped set of products that are all related to each other.